The Generational Shift: What Associations Need to Know

Back view of a diverse audience during a conference supported by CTI Meeting Technology.

Gen Z and Millennials now make up most of the workforce, and they’re bringing new expectations to every meeting they attend. Is your association ready?

In this webinar, we take a closer look at how your audience is changing and what that means for the way you plan and deliver your meetings. The attendees you’re planning for today aren’t the ones who will fill your sessions tomorrow, and the traditional meeting structure may not be enough to keep them engaged. We look at the data behind this shift, the expectations younger professionals bring to conferences, and practical ways to adapt so your association stays ahead of the change.
  • What the Data Says About This Audience Shift
  • What Gen Z & Millennials Expect from Conferences
  • Challenges & Hidden Problems Associations Often Overlook
  • Strategies for Success to Future-Proof Your Meetings

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