CTI data analysis from a year of virtual meetings has arrived at one surprising finding that holds true for every online event: a relatively small group of remote attendees account for a considerable proportion of the content consumed. We call them the Power Users. On average, they make up 20% of the registrants but watch more than 75% of all the content consumed at the meeting.
Some meeting organizers may find this statistic disturbing. Clearly, virtual meetings are not for every attendee or even most. However, one very identifiable segment has gotten a lot out of their remote attendance, and that is not a bad thing. Knowing the Power Users can not only help fine-tune future virtual events or the virtual component of Hybrid events, but it can also unlock new sources of revenue. To achieve these goals, we recommend the following steps: